Ultimately it is about getting the sale over the line because this is what sales people are judged and rewarded on – their ability to generate revenue for the company. How you go about that sales process will likely determine how successful you are. Selling is a dynamic and ever evolving process and as such is more aligned to art than you might think.
Famous painters start with the vision of what the painting will look like and then they slowly build the picture by applying different paint colours in different amounts and to different parts of the picture. In the same way, you need to apply your skills to building up the sale until you end up with the completed picture. Like the painter, you need to practice and hone your skills and as you do, the quality of the end result gets better. The sale, like the painting, is a reflection of your technique and your personality – both of which can be learnt.
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