Goal Setting

In Client Relationship Management, we use the example of maintaining and building such relationships over time is like driving a car and focusing on the road ahead. Goal setting is very much about where and how you want the journey to end. If you don’t have a destination, then where are you driving to? How do you know if and when you get there, and more importantly, how do you know when you are not there? You think you have arrived at a satisfactory outcome however you could be severely selling you and your business short of its potential. The process of setting such goals may not be as easy as you think – are you being realistic, is there some stretch? Then there is the obvious flow on effect – do you have the capability and resources to meet your goals?

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